An important part of marketing and development for a company is considering how to get traffic to their web site. One of the most important ways that a company can do this is to use web directories. The benefit of a web directory is that it can increase the number of people that come across the site. It is an important tool that allows for more people to be able to find a company and visit their site, allowing for a larger market for a company. As with all things, some web directories are more effective than other web directories.


Web directories are an important tool which utilizes Search Engine Optimization (SEO). SEO is the process of improving the visibility of a web site or web page in search engines. SEO considers how search engines work and what people search for and can offer ways to optimize a website. Another important aspect is choosing the right search engine. Generic search engines, often referred to as “content farms”, are often low quality sites with inconsistent and even incorrect information. Often these sites clog search engines with inferior spam websites, keeping consumers from getting to the information that they might be looking for.


The other alternative is listing your website in an expert web directory. An expert document is a document that is about a certain topic and has other links to many “non-affiliated” documents on that topic as well. An expert document is often well researched and accurate. Many services help you to build your documents and help you to increase the likelihood that your site will get the hits that are needed to achieve traffic for success.  Many popular search engines offer categories for different industries, or companies can ensure that they are using directories that apply specifically to their industry, for example, dentistry.


One way to market your professional site is to include it in a professional HTML listing. Many dentists add /health/dental-health/ to the end of their website names which classifies them very specifically as dental offices. By doing this, no matter where they list their website, they would ensure that people knew what type of industry they operate in. Other services only add specific sites to their directory and the sites and companies submitting them must meet certain criteria, this is the same for sites that would add a marker to the end of their website. This is a great option to ensure that the directories are being targeted to the correct audience.


There are many ways to ensure that you are getting the correct traffic to your website, many of those options are available to professionals at little to no cost. Sharing links with other professionals in the industry can help to draw traffic to their website. Local business directories and professional business directories are a very important option as well for industries that are in a very competitive market with a very educated consumer population.  It is important for companies to take advantage of every possible tool. This makes it important to ensure that sites are listed on expert directories and not generic directories where often they can be overlooked or ignored.